Years ago, I used to write and post regularly on my blog (couple of times a month) until I was taken over by curse of knowledge and while I kept trying to find good enough topics to write about, the spotlight effect crippled me from putting anything out there.

When we know something, it’s hard for us to perceive how it’s like not knowing, or to have the perspective of someone who doesn’t know- that’s the curse of knowledge.

I came across the curse of knowledge almost a decade ago, when reading the Switch by Heath brothers and I could immediately identify the pattern of it in my behavior. Being aware of this bias, I started communicating in simpler manner with junior team members and it helped me a lot.

However, I couldn’t overcome this bias when sharing my knowledge with others. I would draft a technical post and would discard it thinking it’s too obvious, why would anybody want to read it?

To make matters worse, I’ve been thinking too much about others (colleagues, friends, clients, etc.) on how it will be received if it turns out to be of no value or junk-the Spotlight effect in action.

After joining #Ship30for30, I’m motivated to write everyday but not without thinking “what will the readers think” or “does it have any value”.

However, as James Clear suggests you need to allow yourself to create junk to build momentum. Quality comes from Quantity.

So, when I publish today- and in future, I’ll keep pushing, maybe it’s junk most of the time, but I’m not waiting for that perfect post. I’ll keep pushing for countless posts until one day I have the perfect post.

I see a green light at the intersection!

This atomic essay is part of my course Ship 30 for 30. Writing for consecutive 30 days. All atomic essays are here